Google

Google Digital Marketing & E-commerce Professional Certificate

This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.

Instructor:

Google Career Certificates

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4.8/5

8,134 ratings
216,770 already enrolled

6 Months

Under 10 hours of study a week

English

Beginner Level

No prior experience required.

100% Self-Paced

Learn on your own time

Build job-ready skills by learning from the best

Get started in the in-demand fields of digital marketing and e-commerce with a Professional Certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and measure performance through analytics.

Common job titles: Digital Marketer, Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner

¹Burning Glass Labor Insight Report data (median with 0-5 years experience), United States, 4/1/21-3/31/22.
²Career improvement (e.g. new job/career, promotion, raise) within 6 mos. of completion based on cert. grad survey responses, U.S. 2021.

$51,000
median entry-level salary¹

75%
of Google certificate grads report career improvement²

218,000
in-demand job openings in digital marketing and e-commerce¹

150+
Connect with over 150 U.S. employers post-completion

¹Burning Glass Labor Insight Report data (median with 0-5 years experience), United States, 4/1/21-3/31/22.
²Career improvement (e.g. new job/career, promotion, raise) within 6 mos. of completion based on cert. grad survey responses, U.S. 2021.

Skills you will gain

  • Marketing

  • E-Commerce

  • display advertising

  • Email Marketing

  • Search Engine Optimization (SEO)

  • Customer loyalty

  • Marketing Analytics

  • Customer Outreach

  • Website Structure

  • Customer Awareness

  • Google

  • Search Engine Marketing

About this Professional Certificate

What you will learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty

What is a Professional Certificate?

Build the Skills to Get Job Ready

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects

Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential

When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

There are 7 Courses in this Professional Certificate

Course1

Course 1

Foundations of Digital Marketing and E-commerce

4.8
stars
6,304 ratings
Course2

Course 2

Attract and Engage Customers with Digital Marketing

4.8
stars
1,591 ratings
Course3

Course 3

From Likes to Leads: Interact with Customers Online

4.8
stars
814 ratings
Course4

Course 4

Think Outside the Inbox: Email Marketing

4.7
stars
506 ratings

Offered by

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Google

Frequently Asked Questions

More questions? Visit the Learner Help Center.