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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,139 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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5076 - 5100 of 7,019 Reviews for Foundations of Digital Marketing and E-commerce

By Kaoutar B

•

Mar 2, 2023

Very useful

By Thazin P W

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Feb 12, 2023

It is good.

By Thiha H Z

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Jan 14, 2023

Perfection!

By Avisha R

•

Dec 20, 2022

Informative

By Salauddin A

•

Dec 19, 2022

best course

By Aoudjit S

•

Dec 9, 2022

very usfull

By Onyinyechi N O

•

Nov 5, 2022

interesting

By Elias P

•

Oct 25, 2022

Excellent.

By Thu A N

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Oct 21, 2022

So excited

By Giovanna C

•

Oct 13, 2022

eccellent!

By Matheus P

•

Oct 10, 2022

Very good!

By Chybrenna

•

Sep 30, 2022

Very good!

By Brazlen D

•

Sep 23, 2022

Love this!

By Ivan M

•

Sep 16, 2022

Brilliant!

By afzalayan R

•

Sep 10, 2022

khatarnaak

By Dennis N

•

Aug 27, 2022

Eye opener!

By Paulina T

•

Aug 16, 2022

amazing !!

By Evaan's W

•

Aug 6, 2022

realy great

By teenaverma

•

Jul 28, 2022

nice course

By VISHNURAJ B

•

Jul 19, 2022

good course

By AIRISH P

•

Jun 27, 2022

good course

By Chinekezi G

•

May 16, 2022

Excellent!

By Sultan A A

•

Oct 9, 2025

insightful

By Jonathan C R A

•

Sep 19, 2025

Muy bueno!