Google
Google Digital Marketing & E-commerce Professional Certificate
Google

Google Digital Marketing & E-commerce Professional Certificate

Get on the fast track to a career in digital marketing. In this certificate program, you'll learn in-demand skills at your own pace, no degree or experience required.

Taught in English

Some content may not be translated

Google Career Certificates

Top Instructor

Sponsored by FIFA Digital Skills

601,351 already enrolled

Professional Certificate - 7 course series

Earn a career credential that demonstrates your expertise

4.8

(22,256 reviews)

Beginner level

Recommended experience

6 months at 10 hours a week
Flexible schedule
Learn at your own pace
Earn degree credit

What you'll learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Details to know

Shareable certificate

Add to your LinkedIn profile

Professional Certificate - 7 course series

Earn a career credential that demonstrates your expertise

4.8

(22,256 reviews)

Beginner level

Recommended experience

6 months at 10 hours a week
Flexible schedule
Learn at your own pace
Earn degree credit

See how employees at top companies are mastering in-demand skills

Placeholder

Prepare for a career in Digital Marketing

  • Receive professional-level training from Google
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Google
  • Qualify for in-demand job titles: Marketing Coordinator, E-commerce Associate, Paid Search Specialist

¹Lightcast™ US Job Postings (median U.S. salary with 0-5 years experience), Jan. 1, 2022 - Dec. 31, 2022). ²Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022.

Placeholder
$59,000+
median U.S. salary for Digital Marketing
¹
213,000+
U.S. job openings in Digital Marketing
¹
75%
of certificate graduates report career improvement
²
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Professional Certificate - 7 course series

Foundations of Digital Marketing and E-commerce

Course 118 hours4.8 (18,372 ratings)

What you'll learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Skills you'll gain

Category: Marketing
Category: Strategy

Attract and Engage Customers with Digital Marketing

Course 221 hours4.8 (4,972 ratings)

What you'll learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Skills you'll gain

Category: Marketing
Category: Advertising
Category: Web Development

From Likes to Leads: Interact with Customers Online

Course 328 hours4.8 (2,585 ratings)

What you'll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Skills you'll gain

Category: Marketing
Category: Social Media
Category: Advertising
Category: Data Analysis

Think Outside the Inbox: Email Marketing

Course 425 hours4.8 (1,769 ratings)

What you'll learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

  • Measure and analyze email campaign results

Skills you'll gain

Category: Marketing
Category: Communication
Category: Data Analysis
Category: Writing

Assess for Success: Marketing Analytics and Measurement

Course 526 hours4.6 (1,290 ratings)

What you'll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you'll gain

Category: Marketing
Category: Data Analysis

Make the Sale: Build, Launch, and Manage E-commerce Stores

Course 623 hours4.8 (1,154 ratings)

What you'll learn

  • Understand essential e-commerce strategies and practices

  • Explain what e-commerce stores and platforms are and how they work

  • Create an engaging customer experience online using best practices

  • Set up a mock e-commerce store using Shopify

Skills you'll gain

Category: Sales
Category: Advertising
Category: Marketing

Satisfaction Guaranteed: Develop Customer Loyalty Online

Course 729 hours4.8 (2,784 ratings)

What you'll learn

  • Identify common strategies for building customer loyalty in e-commerce

  • Successfully manage client relationships and measure satisfaction

  • Find, apply for, and prepare for interviews and jobs

  • Put together a portfolio and/or resume to present to employers

Skills you'll gain

Category: Marketing
Category: Sales

Instructor

Google Career Certificates

Top Instructor

Google
323 Courses9,267,367 learners

Offered by

Google

Why people choose Coursera for their career

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy