University of California, Irvine

Introduction to Digital Marketing

This course is part of Introduction to Business Specialization

Taught in English

Some content may not be translated

Steve Fritzenkotter

Instructor: Steve Fritzenkotter

Sponsored by FutureX

10,824 already enrolled

Course

Gain insight into a topic and learn the fundamentals

4.7

(86 reviews)

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Write SEO keywords.

  • Create more engaging social media.

  • Describe the importance of Review Management Storytelling and explain the 'Why'.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(86 reviews)

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Introduction to Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.

What's included

1 video1 reading1 peer review1 discussion prompt

Instructor

Instructor ratings
4.7 (33 ratings)
Steve Fritzenkotter
University of California, Irvine
1 Course10,824 learners

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4.7

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