Emory University

Marketing Channel Incentives

This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization

Taught in English

Sandy Jap

Instructor: Sandy Jap

Sponsored by FutureX

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 3 modules in this course

Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.

What's included

5 videos4 readings1 quiz1 peer review1 discussion prompt

This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.

What's included

6 videos1 reading2 quizzes

This module overviews and defines direct sales channels and their management challenges via specific examples.

What's included

5 videos1 reading1 quiz2 discussion prompts

Instructor

Sandy Jap
Emory University
4 Courses3,617 learners

Offered by

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