This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Incentives
This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization
Taught in English
Instructor: Sandy Jap
Sponsored by FutureX
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4 quizzes
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There are 3 modules in this course
Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.
What's included
5 videos4 readings1 quiz1 peer review1 discussion prompt
This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.
What's included
6 videos1 reading2 quizzes
This module overviews and defines direct sales channels and their management challenges via specific examples.
What's included
5 videos1 reading1 quiz2 discussion prompts
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