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About the Course

What if there was a metric that could drive insights into how to keep customers and translate their loyalty into positive word-of-mouth? Of course, we’d leverage that metric to mine insights from customer experience survey data. In this project, you will explore the metric that offers these actionable insights, Net Promoter Score or NPS is the customer experience metric that reports the state of customer loyalty and whether-or-not they will naturally act as a brand ambassador. Net Promoter Score metrics are collected in all environments from the business location to the web. They are also collected in a variety of frequencies. Transactional NPS occurs immediately following a service or product purchase and relational NPS is measured less frequently capturing the customer’s overall brand perception. You will examine the NPS metric in this project by conducting a Net Promoter Score analysis and creating a visualization to quickly report your findings in Google Sheets. By the end of this project, you will be able to confidently analyze Net Promoter Score survey data and report your findings to a professional audience using any spreadsheet software. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions....
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