Build a Customer Journey Map with UXPressia

Offered By
Coursera Community Project Network
In this Guided Project, you will:

Create a data based user persona for a customer journey map

Map out a customer's journey in an end-to-end process

Ideate on possible solutions to improve customer experience and solve their pain points

Clock3 hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be able to: - research information about target users for your product - build a data based user persona for your product - uncover customer pain points - map out your customer's journey - ideate on how to improve your customer experiences - share your customer journey map with stakeholders Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them. This Guided Project was created by a Coursera community member.

Skills you will develop

User ResearchIdeationCustomer Journey Mapping

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Explore Your Workspace

  2. Create Your User Persona

  3. Outline the Steps on Your Customer's Journey

  4. Identify Your Customer's Goals for Each Step

  5. Mapping Processes and Channels

  6. Mapping Processes in Everyday Language

  7. Identify Your Customer's Pain Points

  8. Plotting the Emotional Journey

  9. Improve Your Customer's Experience

  10. Describe & Export Your Map

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.