Create a 1-Page Marketing Plan with Google Docs

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Offered By
Coursera Project Network
In this Free Guided Project, you will:

Identify Your Ideal Customer

Create Marketing Strategies

Define Marketing Tactics

Showcase this hands-on experience in an interview

Clock1 hour
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be able to create a 1-page document that will serve as an annual marketing plan for your product or service. The skills learned throughout this course will assist you in marketing your product or service and it will be a tool you can use to accomplish marketing for many years to come. This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Marketing PlanMarketing Strategy

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Identify your ideal customer.

  2.  Craft the messaging to your audience (USP).

  3. Conduct a SWOT Analysis.

  4. Create marketing strategies.

  5. Define marketing tactics to achieve strategies.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.