Create a branding search campaign with Google Ads

Offered By
Coursera Project Network
In this Guided Project, you will:

create a Google Ads Search Campaign focused on branding awareness

create awareness and product branding ads, keywords, extensions and targeting

create brand protection adgroup, ads, keywords, extensions and targeting

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 2-hour long project-based course, you will learn how to create a branding search campaign with Google Ads, using Search Engine Marketing innovatively for branding and awareness, brand protection, product and emotional branding. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

MarketingSEMgoogle adsBrandingsearch engine marketing

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction and create your Google Ads Account, define objectives and start campaign set up

  2. Setting location, language and audience targeting

  3. Set budget and bidding strategy

  4. Create a Brand Awareness AdGroup

  5. Create a Product Branding AdGroup

  6. Create a Brand Awareness Search Ad

  7. Create a Brand Protection AdGroup

  8. Create an Emotional Branding AdGroup

  9. Target Query Types and use Sitelinks for Branding

  10. Target by Impression Share

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.