Create a Google Ads Display Campaign

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Coursera Project Network
In this Guided Project, you will:

Create a Responsive Display Ad

Create an additional ad group

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1-hour long project-based course, you will learn how to create a Google Ads Display Campaign by setting up Google Ads, creating a strategy and goals, defining the targeting options by content and audience, creating responsive display ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

MarketingDigital Marketinggoogle adsdisplay advertising

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction and create Google and Google Ads accounts

  2. Select your Strategy

  3. Set up location and language targeting

  4. Set up campaign time frame, ad rotation and scheduling

  5. Set device and audience targeting

  6. Set content targeting

  7. Create a Responsive Display Ad

  8. Create your responsive display ads to complete campaign creation

  9. Create an additional Ad Group

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.