Create a Google Ads Video Campaign

Offered By
Coursera Project Network
In this Guided Project, you will:

Create a strategy and goals for your campaign

Set up people and content targeting

Define video ads and additional settings

Clock2 hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 2-hour long project-based course, you will learn how to create a a Google Ads Video Campaign with standard in-stream ads, set up strategy and goals, targeting by people and content and adjusting options. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

videoDigital MarketingMarketinggoogle adsyoutube

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Google and Google Ads account

  2. Select a marketing strategy and goal

  3. Set bidding, location, network and language targeting

  4. Set up people targeting options

  5. Set up content targeting options

  6. Set up additional settings, frequency capping and ad scheduling

  7. Create the video ad

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.