Create a strategy and goals for your campaign
Set up people and content targeting
Define video ads and additional settings
Showcase this hands-on experience in an interview
In this 2-hour long project-based course, you will learn how to create a a Google Ads Video Campaign with standard in-stream ads, set up strategy and goals, targeting by people and content and adjusting options. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Google and Google Ads account
Select a marketing strategy and goal
Set bidding, location, network and language targeting
Set up people targeting options
Set up content targeting options
Set up additional settings, frequency capping and ad scheduling
Create the video ad
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Very nice overall, the only issue I experienced is how slow rhyme is and how it keeps reconnecting and had to start all over again. Professor is clear in explanation and instruction
The instructions are easy to follow. Useful for company employees who wanted to run ads.
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.