Create a Google Video Ads Sequence Campaign

Offered By
Coursera Project Network
In this Guided Project, you will:

Set up goals and strategy

Build people and content targeting options

Create an interactive video ad sequence story

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 2-hour long project-based course, you will learn how to set up marketing goals and strategy, create a video campaign targeted to YouTube and Display, create a video ad sequence to generate interactive storymarketing and storytelling campaign by showing a sequence of interconnected video ads based on previous interactions with the user. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

videoDigital MarketingMarketinggoogle adsyoutube

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction and create accounts

  2. Select a strategy and goal

  3. Create and link your YouTube Channel

  4. Set up bidding, budget and network targeting

  5. Set location and language targeting

  6. Set up people targeting options

  7. Set up content targeting options

  8. Set up additional settings, frequency capping, network inventory

  9. Create the video ad sequence

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.