How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps. At the conclusion, they will learn how to combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.
Create Digital Marketing Campaign Dashboards in Tableau
Instructor: Carmen Rojas
596 already enrolled
Guided Project
Recommended experience
What you'll learn
Learn how to get an account on Tableau Public and how to install the desktop app.
Learn how to upload data sets to Tableau.
Learn how to create dashboards out of digital marketing data.
Skills you'll practice
- Category: Business Analytics
- Category: Market Analysis
- Category: Digital Marketing
- Category: Marketing
- Category: Data Visualization (DataViz)
Details to know
Add to your LinkedIn profile
Guided Project
Recommended experience
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Get Started With Tableau
Load your data
Create a Big Number Visualization
Practice Activity - Digital Marketing Dashboards
Create a Special Viz
Combine the charts into a dashboard
Cumulative Activity - Create Digital Marketing Campaign Dashboards
Recommended experience
A background in data and or digital marketing is helpful but not required.
6 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
You might also like
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
