Create a Marketing Analysis Report using Google Spreadsheets

Offered By
Coursera Project Network
In this Free Guided Project, you will:

Access Google spreadsheets and import a working file and learn basics such as data entry, formatting and calculation.

Organize large sums of data using data validation.

Create marketing analysis reports using pivot tables and generate graphs.

Showcase this hands-on experience in an interview

Clock1 Hour
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will create a marketing analysis report using Google sheets. You will be able to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analysis can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. Throughout the project you will be able to acquire the basic Google Sheets skills that are needed to organize your data, create pivot tables and create charts to best showcase your analysis. Along the way, you will be applying and practicing the basic features of spreadsheets, as well as creating reports to use in your future presentations with your managers, resulting in major changes with the company by allocating the resources you have to obtain better results in your department. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


No technical prerequisites. This course is for beginners. Learner needs to have a google account.

Skills you will develop

Market AnalysisGoogle SpreadsheetsMarketingCreate ReportsPivot Table

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Access Google spreadsheets and import a working file. 

  2. Apply the basics of data entry, formatting and calculation.

  3. Organize large sums of data using data validation to eliminate any duplicate cells or any misspelled cell items that will affect our final result.

  4. Build an analysis table using pivot tables.

  5. Create basic charts to better visualize your data. 

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.