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About the Course

By the end of this project, you will create a marketing analysis report using Google sheets. You will be able to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analysis can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. Throughout the project you will be able to acquire the basic Google Sheets skills that are needed to organize your data, create pivot tables and create charts to best showcase your analysis. Along the way, you will be applying and practicing the basic features of spreadsheets, as well as creating reports to use in your future presentations with your managers, resulting in major changes with the company by allocating the resources you have to obtain better results in your department. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions....
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