Creating a Competitive Advantage with Value Chain Analysis

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In this Guided Project, you will:

Analyze your primary and support activities to determine how to improve on your operational effectiveness

Determine the interconnectivity of your operational activities to create a synergetic fit

Analyze the competitive environment to know how to capitalize on your strengths to create a competitive advantage

2 Hours
Intermediate
No download needed
Split-screen video
English
Desktop only

By the end of this guided project, you will be able to use the value chain analysis to create a competitive advantage for your company. Value chain analysis provides a structured approach of assessing where a company true value creation resides. The model is categorized into nine interrelated activities comprising of the primary and the secondary activities. Essentially, competitive advantage can be achieved through cost leadership or differentiation strategies. However, competitive advantage does not emerge by looking at a firm as a whole. It stems from the many discrete activities a firm performs in designing, producing, marketing, delivering, and supporting its product or service For us to practically demonstrate how to use the value chain analysis to make strategic decisions, we will use a spreadsheet to analyze a Fast-Food company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for business leaders and entrepreneurs who want develop a systematic approach of analyzing their operations. Also, for strategist who are interested in helping companies to make informed strategic decisions. At the end of the project, you will be able to use the model to identify your cost drivers and device a strategy to optimize your operations for competitiveness

Skills you will develop

  • Leadership

  • Innovation

  • strategy

  • Entrepreneurship

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Introduction: By the end of this task, you will explain the value chain analysis

  2. Task 2: Inbound logistics: By the end of this task, you will express your inbound logistics

  3. Task 3: Operations, and outbound logistics: By the end of this task, you will determine how you operate, and identify your outbound logistics

  4. Task 4: Marketing/sale, and service: Buy the end of this task, you will identify your marketing/sale approach, and the services you provide

  5. Task 5: Procurement, and technology development: By the end of this task, you will provide your procurement method, and your technology systems

  6. Task 6: HRM, and Infrastructure: By the end of this task, you will determine how you manage your human resources, and the infrastructure

  7. Task 7: Innovation: By the end of this task, you will innovate with the model to create a competitive advantage

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently Asked Questions

By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

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Auditing is not available for Guided Projects.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.