Create a customer persona by utilising the Miro platform
Define and apply refinement to the persona in a hands-on scenario
Examine the opportunities and next strategic steps for the project
Showcase this hands-on experience in an interview
By the end of this 2.5 project, you will be fluent in identifying and creating customer personas for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer personas. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Use Miro as a business tool and learn how to customize our project template using Miro’s features
Create an assumptive persona, evaluate and input demographic data
Create an assumptive persona, evaluate and input qualitative data
Analyse the changes from initial persona to refined one using qualitative research results
Link customer values to the new persona
Tips for next phase of persona use
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.