Product Development: Customer Persona Development with Miro

4.6
stars
12 ratings
Offered By
Coursera Project Network
In this Guided Project, you will:

Create a customer persona by utilising the Miro platform

Define and apply refinement to the persona in a hands-on scenario

Examine the opportunities and next strategic steps for the project

Clock2.5 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this 2.5 project, you will be fluent in identifying and creating customer personas for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer personas. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

Skills you will develop

Product Developmentcustomer value mappingBusiness Strategyservice developmentqualitative and quantitatives research

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Create an assumptive persona, evaluate and input demographic data

  3. Create an assumptive persona, evaluate and input qualitative data

  4. Analyse the changes from initial persona to refined one using qualitative research results

  5. Link customer values to the new persona

  6. Tips for next phase of persona use

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.