Understand the fundamentals of factor analysis.
Examine the factors in survey data that will aid in finding insights.
Conduct a factor analysis with survey data.
Showcase this hands-on experience in an interview
Surveys collect a wide variety of data covering a wide variety of topics and experiences. To further the complexity of survey data, the respondents answering the questions come from a wide variety of backgrounds and stages in their customer journey. It is reasonable that it would be a challenge to boil down survey data into actionable insights because it can be deceptively complex. Conducting a factor analysis is a useful tactic to cut through the complexity in survey data so that we can land on insights that can fuel decision-making. In this project you will gain hands-on experience designing and conducting a factor analysis with survey data. To do this you will work in the free-to-use spreadsheet software Google Sheets. By the end of this project, you will be able to confidently apply factor analysis techniques to find actionable insights within survey data using any spreadsheet software. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Some familiarity with spreadsheet software is helpful, but not required.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Identify how survey data variables can be factored.
Identify use cases for factor analysis and refine variable selection for the project.
Access Google Sheets, import survey data, and choose factors that will aid in finding insights.
Select factors and conduct an analysis with survey data.
Create a visualization and report the analysis findings.
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.