Develop insightful understanding of your customers as you identify with the challenges they’re exposed to
Empathize with your customers as you see things from their worldview rather than yours
Ameliorate the challenges the customers go through by providing them solutions that meet their expectations
By the end of this guided project, you will be able to use the empathy map canvas to develop empathetic insight on your customers. Empathy mapping is a visualization tool that allow you to articulate what you know about the customers. It’s considered as part of the design thinking methodology, and it empower you to create a shared understanding of customer functional, psychological and emotional needs. The canvas has 6 blocks comprising the goal (who, and what), see, say, do, hear, and think &feel (pains and gains). By analyzing each of the blocks, you would be able to develop deeper insights on the customers, and therefore come up with solutions that resonates with their expectations For us to practically demonstrate how to use the Empathy Map Canvas to conduct analysis and make strategic decisions, we will use a spreadsheet to analyze a Fintech startup company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for marketers, customer experience designers, startup founders, and innovation professionals that want to develop customer-focused strategy. At the end of the project, you will be able to use the canvas to develop customer-centric insights, and therefore understand your business from the customer worldview
Marketing
Innovation
strategy
Entrepreneurship
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the empathy map canvas
Task 2: Who: By the end of this task, you will determine whom you’re empathizing with
Task 3: What: By the end of this task, you will express what you want the customers to do
Task 4: Seeing: By the end of this task, you will highlight what the customers see
Task 5: Saying: By the end of this task, you will enumerate what the customers say
Task 6: Does: By the end of this task, you will identify what the customers does
Task 7: Hearing: By the end of this task, you will determine what the customers hear
Task 8: Pains: By the end of this task, you will express the pain points of your customers
Task 9: Gains: By the end of this task, you will enumerate what the customers will gain from your offering
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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