Get started with Facebook Audience Insights

Offered By
Coursera Project Network
In this Guided Project, you will:

Create a Facebook Business Account.

Access Facebook Audience Insights and identify your audience.

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

After completing this guided project, you will be able to access and use Facebook Audience Insights to better market your business on Facebook and reach your desired target group. The goal of this project is to familiarize yourself using the Facebook Audience Insights tool. By achieving this goal, you will be able to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is finding creative ways to attract the attention of social media users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Later, I will introduce you to Facebook Insights. Facebook Insights is a very powerful Facebook marketing analytics tool. It offers a wealth of data to help you understand more about the users who visit your Facebook Page and your target audience.

Skills you will develop

  • Social Media Marketing
  • Social Media
  • Marketing Strategy
  • Social Media Platforms

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Facebook Business Account.

  2. Discover Facebook Page Insights and obtain information about your target audience.

  3. Use Facebook Page Insights to discover interests of the average Facebook User.

  4. Access Facebook Audience Insights and identify your audience.

  5. Choose the strategy for your next Facebook Ad campaign.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.