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Carma Baughman

Instructor: Carma Baughman

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Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.4

(1,411 reviews)

Beginner level

Recommended experience

1 hour
Learn at your own pace
Hands-on learning
Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.4

(1,411 reviews)

Beginner level

Recommended experience

1 hour
Learn at your own pace
Hands-on learning

What you'll learn

  • Set up a Google Analytics account and add your website.

  • Understand how Google Analytics organizes data.

  • Interpret the Audience, Acquisition and Behavior reports.

Details to know

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Add to your LinkedIn profile

Taught in English
No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Google Analytics account and connect your website.

  2. Add a View to eliminate internal traffic.

  3. Understand 'The Funnel' and how it is used in Google Analytics.

  4. Explore the various user-defined parameters in the Audience Overview report.

  5. Interpret the data from various Audience reports to make effective decisions.

  6. Interpret the data from Acquisition and Behavior reports to make effective decisions.

Recommended experience

No prerequisites required.

5 project images

Instructor

Instructor ratings
4.4 (161 ratings)
Carma Baughman
Coursera Project Network
4 Courses83,296 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 1411

4.4

1,411 reviews

  • 5 stars

    62.96%

  • 4 stars

    25.15%

  • 3 stars

    6.43%

  • 2 stars

    1.41%

  • 1 star

    4.02%

CB
5

Reviewed on Jun 2, 2020

YC
5

Reviewed on Sep 8, 2020

SS
5

Reviewed on Nov 17, 2022

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