Understand the purpose of customer journey maps and how they support the User Experience (UX).
Consider the components of customer journey maps and identify use cases for them.
Understand the team approach to developing a journey schematic, visualize the customer journey and explore maps in Miro.
Showcase this hands-on experience in an interview
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities. To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
An interest in translating the customer journey into business intelligence.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Review the value of customer journey mapping, the fundamentals of User Interface (UI) design, and how both support the User Experience (UX).
Identify components of customer journey maps and consider the benefits of mapping the customer journey.
Frame the customer journey, understand the team approach to developing a journey schematic, and explore maps in Miro.
Explore the templates and tools available and begin designing the customer journey map in Miro.
Apply knowledge of the customer journey to the project scenario, identify touchpoints, and consider next steps in Miro.
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.