Understand what web, ghost and referrer spam are in Google Analytics
Filter unwanted spam and internal traffic
Use segmentation to clean past data of web traffic spam
Showcase this hands-on experience in an interview
In this 1-hour long project-based course, you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
No specific background required, some level of understanding of web traffic and an active Google Analytics account are a plus.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction and getting started
Navigate the reports and understand spam in Analytics
Create a backup duplicate view
Create an hostname filter
Filter bots and crawlers with language and built-in filters
Eliminate internal traffic
Set up a referral spam filter
Segments and retention policy
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.