Manage web spam in Google Analytics

23 ratings
Offered By
Coursera Project Network
In this Free Guided Project, you will:

Understand what web, ghost and referrer spam are in Google Analytics

Filter unwanted spam and internal traffic

Use segmentation to clean past data of web traffic spam

Showcase this hands-on experience in an interview

Clock2 hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1-hour long project-based course, you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


No specific background required, some level of understanding of web traffic and an active Google Analytics account are a plus.

Skills you will develop

MarketingSpamdexingAnalyticsWeb AnalyticsGoogle Analytics

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction and getting started

  2. Navigate the reports and understand spam in Analytics

  3. Create a backup duplicate view

  4. Create an hostname filter

  5. Filter bots and crawlers with language and built-in filters

  6. Eliminate internal traffic

  7. Set up a referral spam filter

  8. Segments and retention policy

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step



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Frequently asked questions

Frequently Asked Questions

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