Manage web spam in Google Analytics
Understand what web, ghost and referrer spam are in Google Analytics
Filter unwanted spam and internal traffic
Use segmentation to clean past data of web traffic spam
Showcase this hands-on experience in an interview
In this 1-hour long project-based course, you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
No specific background required, some level of understanding of web traffic and an active Google Analytics account are a plus.
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction and getting started
Navigate the reports and understand spam in Analytics
Create a backup duplicate view
Create an hostname filter
Filter bots and crawlers with language and built-in filters
Eliminate internal traffic
Set up a referral spam filter
Segments and retention policy
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Frequently asked questions
Frequently Asked Questions
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More questions? Visit the Learner Help Center.
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