New Product Development For Small Businesses and Start-Ups

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In this Guided Project, you will:

You will learn about the process of developing a new product.

You will learn about idea generation & the evaluation processes in product development by using an idea generation model and online resources.

You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product.

Clock1hr 40 minutes
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • Product Concept
  • Product Development
  • Google Sheets

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. By the end of Task 1, you will be able to create a new product concept.

  2. By the end of Task 2, you will be able to evaluate the success potential of your product.

  3. By the end of Task 3, you will be able to evaluate a supplier and you will be able to cost your product by analyzing component prices and production rates.

  4. By the end of Task 4, you will be able to create a retro-plan.

  5. By the end of Task 5, you will be able to understand how to specs are built.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.