Optimize Digital Experiences with Service Blueprints in Miro

Offered By
Coursera Project Network
In this Guided Project, you will:

Understand the purpose of service blueprints and where they fit within the User Experience (UX).

Visualize the customer journey and understand how it informs the service blueprint.

Flesh out the project scenario to optimize digital experiences in a service blueprint and consider next steps in Miro.

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be able to create a service blueprint that emphasizes digital experiences the customer has with a brand in Miro. Your project will uncover business opportunities by methodically mapping service touchpoints to mitigate risk to improve the customer experience. To optimize digital experiences with a service blueprint visualization, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer experience with the service in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • User Experience Design (UXD)
  • Business Strategy
  • User Interface (UI) Design
  • Customer Experience Mapping
  • Service Optimization

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Review the purpose of service blueprints and where they fit within the User Experience (UX).

  2. Review the five components of service blueprints and identify use cases for service visualizations.

  3. Connect knowledge of the customer journey to the components of the service blueprint visualization.

  4. Explore the templates and tools available and begin designing a service blueprint in Miro.

  5. Build the service blueprint and consider next steps in Miro.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.