perform an A/B Test for an ad campaign using python

Offered By
In this Guided Project, you will:

Set up hypothesis testing

Perform an A/B Test

2 hours
Beginner
No download needed
Split-screen video
English
Desktop only

By the end of this project, you will be able to apply statistics to perform an A/B Test for an ad campaign using python. A/B Testing is widely used by digital marketing agencies as it is the most effective mean to determine the best content to convert visits into sign-ups and purchases. Throughout the project, you will be able to set up hypothesis testing to advise a digital marketing agency that designed a new ad for their client on whether they should go for the new ad or not. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • A/B Testing

  • Python Programming

  • Data Analysis

  • Statistical Hypothesis Testing

  • Statistics

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Load the dataset that we will work on

  2. Find insights in our data set up hypothesis testing

  3. compute the difference in the click through rate

  4. create sample distribution using bootstrapping

  5. evaluate the null hypothesis and draw conclusions.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

Guided Projects are not eligible for refunds. See our full refund policy.

Financial aid is not available for Guided Projects.

Auditing is not available for Guided Projects.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions? Visit the Learner Help Center.