Small Business Marketing Using LinkedIn

4.7
stars
7 ratings
Offered By
Coursera Project Network
In this Free Guided Project, you will:

Create a LinkedIn profile

Share content

Join and create groups

Showcase this hands-on experience in an interview

Clock1 hour
BeginnerBeginner-friendly
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requirements

This course will benefit learners with little to no social media marketing experience.

Skills you will develop

Create a LinkedIn profileJoin LinkedIn groupsShare content on LinkedInCustomize your LinkedIn profileCreate a LinkedIn group

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a LinkedIn account

  2. Customize your LinkedIn account

  3. Create a business page

  4. Connect with clients

  5. Join groups and create a group

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.