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About the Course

“Tell me a story.” At some point, we all have either heard those words or uttered them ourselves. The strong desire to be transported and to understand through narrative is something that stays with us through adulthood and is activated in our personal and professional lives. Why are humans so profoundly impacted by stories? Studies show that narrative helps us to find meaning in information and activates a desire to connect with it. By engaging with a story, we open the door to allow the meaning of it to resonate with us. For decision-making, this translates to narrative, the story, acting as the vehicle to make data actionable. In this project, you will gain hands-on experience telling a simple data story that will connect with a professional audience. The story will be told with graphics created from survey data collected by a hypothetical company that hopes to grow their understanding of the customer experience and uncover where business opportunities may lie. You will tell your survey data story using the free-to-use presentation software Google Slides. By the end of this project, you will be able to confidently tell a data story using any presentation software. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions....
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