Track Networking Efforts using Google Analytics

Offered By
Coursera Project Network
In this Free Guided Project, you will:

Create a Google Analytics admin account

Link a blogger account to Google Analytics

Analyse Google Analytics data

Showcase this hands-on experience in an interview

Clock2 hours
BeginnerBeginner-friendly
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 2-hour long project-based course, you will learn how to set up a Google Analytics account, how to install tracking codes for a blogger account, how to set goals, how to analyze data, and how to create different kinds of reports. Learners can use those skills to track their networking efforts and increase their reach by analyzing the data they collect. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requirements

A basic knowledge and ownership of social media platforms is preferred, but not required.

Skills you will develop

Linking a Blogger account to Google AnalyticsUsing Google Analytic's basic featuresCreating a Google Analytics accountCreating reports in Google Analytics

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Google Analytics account

  2. Set up a data stream

  3. Set goals

  4. Analyze data

  5. Create and share reports

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.