Coursera Project Network
Use the IE Matrix to Analyze and Set Your Strategy
Coursera Project Network

Use the IE Matrix to Analyze and Set Your Strategy

Taught in English

Omodiaogbe Samuel

Instructor: Omodiaogbe Samuel

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

2 Hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

What you'll learn

  • Analyze the internal and external factors that impacts the performance of your organization

  • Compute and visualize the financial results of the divisions of your organization

  • Apply the analysis conducted with the framework to make strategic decisions for your organization

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

2 Hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Explain the application of the IE Matrix in setting corporate strategy for your organization

  2. Compute the Internal Factor Evaluation matrix to ascertain your strengths and weaknesses

  3. Apply External Factor Evaluation matrix to find out your opportunities and threats

  4. Determine the internal and external score of the analyzed division of the organization

  5. Compute the revenue and profit of the divisions of your organization

  6. Tabulate the figure of the divisional internal and external factors with the framework

  7. Sketch the model to determine where each of the divisions falls on the cells

  8. Analyze the model and use it to make strategic decisions for your organization

Recommended experience

Familiarity with basic business strategy terms

5 project images

Instructor

Omodiaogbe Samuel
Coursera Project Network
19 Courses11,028 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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