Validating Your Strategy with Market Opportunity Navigator
Explain the three building blocks of the Market Opportunity Navigator
Conduct analysis of each of the blocks with worksheets, to determine to most viable markets
Use the information on the analysis conducted to set your strategy on the market to explore, and those to keep for growth and backup options
By the end of this guided project, you will able to design and analyze the three important steps that are necessary for assessing your innovation’s market opportunities. You will know how the market opportunity navigator answers one of the most difficult questions any aspiring entrepreneur or innovator must ask: “which target market should I serve”? We will use the spreadsheet to sketch the market opportunity navigator, and conduct the analysis by working through the three worksheets. You will learn how to strike the delicate balance between focusing on a primary market and keeping selected options open for backup or growth. Then you will use the model to innovate as you determine how to harness the most attractive market. We will work you through each of the process of the navigator with our startup venture as that would enable is to practically demonstrate its application. This project is for entrepreneurs and innovators who want to understand how determine the right market for their innovation. By the end of the project, you will be able to design and analyze the market opportunity navigator, and also understood why it is a strategic tool for planning, reflecting, and adjusting.
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Explain what the market opportunity navigator
Analyze your market opportunities with a worksheet 1
Continue your analysis using worksheet 1
Conclude your analysis using worksheet 1
Analyze the attractiveness of your markets with worksheet 2
Conclude your market analysis with worksheet 2
Create you agile focused strategy with worksheet 3
Conclude creating you agile focused strategy with worksheet 3
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Frequently asked questions
Frequently Asked Questions
What will I get if I purchase a Guided Project?
Are Guided Projects available on desktop and mobile?
Who are the instructors for Guided Projects?
Can I download the work from my Guided Project after I complete it?
What is the refund policy?
Is financial aid available?
Can I audit a Guided Project and watch the video portion for free?
How much experience do I need to do this Guided Project?
Can I complete this Guided Project right through my web browser, instead of installing special software?
What is the learning experience like with Guided Projects?
More questions? Visit the Learner Help Center.
Coursera Footer
