Explain the three building blocks of the Market Opportunity Navigator
Conduct analysis of each of the blocks with worksheets, to determine to most viable markets
Use the information on the analysis conducted to set your strategy on the market to explore, and those to keep for growth and backup options
By the end of this guided project, you will able to design and analyze the three important steps that are necessary for assessing your innovation’s market opportunities. You will know how the market opportunity navigator answers one of the most difficult questions any aspiring entrepreneur or innovator must ask: “which target market should I serve”? We will use the spreadsheet to sketch the market opportunity navigator, and conduct the analysis by working through the three worksheets. You will learn how to strike the delicate balance between focusing on a primary market and keeping selected options open for backup or growth. Then you will use the model to innovate as you determine how to harness the most attractive market. We will work you through each of the process of the navigator with our startup venture as that would enable is to practically demonstrate its application. This project is for entrepreneurs and innovators who want to understand how determine the right market for their innovation. By the end of the project, you will be able to design and analyze the market opportunity navigator, and also understood why it is a strategic tool for planning, reflecting, and adjusting.
Innovation
strategy
Entrepreneurship
Leadership Strategy
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Explain what the market opportunity navigator
Analyze your market opportunities with a worksheet 1
Continue your analysis using worksheet 1
Conclude your analysis using worksheet 1
Analyze the attractiveness of your markets with worksheet 2
Conclude your market analysis with worksheet 2
Create you agile focused strategy with worksheet 3
Conclude creating you agile focused strategy with worksheet 3
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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