About this Specialization

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In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Learner Career Outcomes
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 3 hours/week
English
Learner Career Outcomes
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 3 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

Strategic Career Self-Management

4.4
stars
241 ratings
56 reviews
Course2

Course 2

Career Brand Development and Self-Coaching

4.4
stars
94 ratings
22 reviews
Course3

Course 3

Strategic Self-Marketing and Personal Branding

4.3
stars
138 ratings
25 reviews
Course4

Course 4

Career Total Fitness Annual Retreat

3.4
stars
5 ratings
1 reviews

Offered by

Placeholder

The State University of New York

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