Northwestern University
Content Strategy for Professionals Specialization
Northwestern University

Content Strategy for Professionals Specialization

Create and implement engaging content.. Master communications strategies to make you and your enterprise stand out.

Taught in English

Some content may not be translated

John Lavine
Candy Lee
Randy Hlavac

Instructors: John Lavine

22,692 already enrolled

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.6

(731 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Audience engagement through strategic story-telling

  • Content management

  • Engaging with multi-channel digital communities

  • Maximizing content impact

Details to know

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.6

(731 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Northwestern University
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Specialization - 5 course series

Content Strategy for Professionals: Engaging Audiences

Course 15 hours4.6 (689 ratings)

What you'll learn

Content Strategy for Professionals: Managing Content

Course 25 hours4.5 (323 ratings)

What you'll learn

What you'll learn

What you'll learn

Content Strategy for Professionals: Capstone Project

Course 52 hours4.6 (56 ratings)

What you'll learn

Skills you'll gain

Category: Content Creation
Category: Persona (User Experience)
Category: Brand Management
Category: Content Marketing

Instructors

John Lavine
Northwestern University
5 Courses53,134 learners
Candy Lee
Northwestern University
8 Courses158,280 learners

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