University of Illinois Urbana-Champaign
Digital Marketing Specialization
University of Illinois Urbana-Champaign

Digital Marketing Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Vishal Sachdev
Mike Yao
Steve Raquel

Instructors: Vishal Sachdev +5 more

354,053 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,983 reviews)

Beginner level
No prior experience required
4 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,983 reviews)

Beginner level
No prior experience required
4 months
at 10 hours a week
Flexible schedule
Learn at your own pace

Skills you'll gain

  • Category: Brand Communication
  • Category: Social Media
  • Category: Content Marketing
  • Category: Digital Marketing
  • Category: search marketing
  • Category: Marketing Strategies
  • Category: Marketing Channel
  • Category: Mobile Marketing
  • Category: Integrated Marketing Communications
  • Category: Data Collection
  • Category: Data Analysis
  • Category: Analytics
  • Category: Data Visualization
  • Category: Marketing
  • Category: Marketing Mix
  • Category: Product Strategies
  • Category: Pricing Strategies
  • Category: Marketing Plan
  • Category: Marketing Performance Measurement And Management
  • Category: Search Advertising
  • Category: Marketing Analytics
  • Category: Marketing Performance

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Taught in English
Recently updated!

February 2025

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Specialization - 7 course series

The Digital Marketing Revolution

Course 125 hours4.7 (1,686 ratings)

What you'll learn

  • Understand the key differences between Analog and Digital and the implications of these differences for marketing

  • Understand the four ways in which the Analog is being affected by the Digital Revolution

  • Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers

  • Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World

Skills you'll gain

Category: Marketing Plan
Category: Marketing Performance Measurement And Management
Category: Search Advertising
Category: Digital Marketing
Category: Marketing Analytics

Marketing in a Digital World

Course 228 hours4.7 (16,977 ratings)

What you'll learn

  • Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.

  • Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.

  • Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.

Skills you'll gain

Category: Data Collection
Category: Data Analysis
Category: Analytics
Category: Data Visualization
Category: Digital Marketing

Digital Marketing Analytics in Theory

Course 320 hours4.5 (4,789 ratings)

What you'll learn

  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

  • Understand frameworks and approaches to measuring consumers’ digital actions

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills you'll gain

Category: Marketing
Category: Digital Marketing
Category: Marketing Mix
Category: Product Strategies
Category: Pricing Strategies

Digital Marketing Analytics in Practice

Course 420 hours4.5 (3,302 ratings)

What you'll learn

  • Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages

  • Understand approaches to visualizing data effectively

Skills you'll gain

Category: Mobile Marketing
Category: Integrated Marketing Communications
Category: Social Media
Category: Digital Marketing
Category: Marketing Channel

Digital Media and Marketing Principles

Course 520 hours4.4 (2,862 ratings)

What you'll learn

  • Develop an overview of the digital marketing communication landscape.

  • Examine various marketing activities from a communication perspective

  • Discuss the roles and functions of both traditional and digital media channels in marketing communication.

  • Align your marketing goals with various digital marketing strategies and the appropriate media channels.

Skills you'll gain

Category: Marketing Strategies
Category: Digital Marketing
Category: Marketing Channel

Digital Media and Marketing Strategies

Course 619 hours4.6 (3,115 ratings)

What you'll learn

  • Strategically develop a digital marketing communication plan.

  • Appropriately relate your marketing goals with the communication strategies and the channels.

  • Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.

  • Identify the key performance indicators and analyze the return on investment of a digital campaign.

Skills you'll gain

Category: Analytics
Category: Digital Marketing
Category: Marketing Analytics
Category: Marketing Performance

Digital Marketing Capstone

Course 713 hours4.5 (595 ratings)

What you'll learn

  • Apply the process of analyzing a client to setup a basis for a digital campaign.

  • Map out the Consumer Decision Journey.

  • Apply the Plan, Collect, Analyze, Report framework to focus your campaign.

  • Create a content and channel strategy to support the campaign objectives.

Skills you'll gain

Category: Brand Communication
Category: Social Media
Category: Content Marketing
Category: Digital Marketing
Category: search marketing

Instructors

Vishal Sachdev
Vishal Sachdev
University of Illinois Urbana-Champaign
2 Courses52,001 learners
Mike Yao
Mike Yao
University of Illinois Urbana-Champaign
5 Courses182,717 learners
Steve Raquel
Steve Raquel
University of Illinois Urbana-Champaign
2 Courses632,089 learners

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University of Illinois Urbana-Champaign

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