About this Specialization

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Esta especialización, te permitirá comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital. Al finalizar la cursada, serás capaz de: +Coordinar proyectos integrales de Marketing Digital +Seguir las principales tendencias de la industria desde una mirada crítica y de aplicación práctica +Aplicar las principales herramientas a un emprendimiento o empresa +Generar una relación fructífera con Agencias Especializadas +Aplicar a posiciones relacionadas con el Marketing Digital Como evidencia de tus aprendizajes, y siendo la consigna final de la especialización, crearas un Proyecto Final práctico integrador aplicado a una empresa conocida o un emprendimiento futuro, que englobe todos los temas aprendidos durante los cursos.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 5 months to complete
Suggested pace of 5 hours/week
Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 5 months to complete
Suggested pace of 5 hours/week
Spanish

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 5 Courses in this Specialization

Course1

Course 1

Pilares de Marketing Digital

4.8
stars
1,846 ratings
950 reviews
Course2

Course 2

Estrategias de Redes Sociales

4.6
stars
817 ratings
381 reviews
Course3

Course 3

Publicidad Digital con Google AdWords

4.6
stars
265 ratings
131 reviews
Course4

Course 4

Compra programática de medios: Publicidad online en tiempo real

4.7
stars
170 ratings
80 reviews

Offered by

Placeholder

Universidad Austral

Frequently Asked Questions

More questions? Visit the Learner Help Center.