Public Relations For Digital Media Specialization

Starts Aug 21

Public Relations For Digital Media Specialization

Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.

About This Specialization

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

Created by:

courses
5 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Introduction to Public Relations

    Commitment
    4 weeks of study, 6-8 hours/week
    Subtitles
    English

    About the Course

    [IMPORTANT NOTICE] This course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enrolled in the cours
  2. COURSE 2

    Public Relations Research

    Upcoming session: Sep 3
    Commitment
    4 weeks of study, 6-8 hours/week
    Subtitles
    English

    About the Course

    [IMPORTANT NOTICE] The Public Relations Research course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain
  3. COURSE 3

    Public Relations Campaigns

    Commitment
    4 weeks of study, 6-8 hours/week
    Subtitles
    English

    About the Course

    [IMPORTANT NOTICE] The Public Relations Campaigns course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain
  4. COURSE 4

    Social Media in Public Relations

    Commitment
    4 weeks, 6-8 hours per week
    Subtitles
    English

    About the Course

    [IMPORTANT NOTICE] The Social Media in Public Relations course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as the
  5. COURSE 5

    Public Relations Capstone

    Upcoming session: Oct 1
    Commitment
    5 weeks of study, 3-5 hours/week
    Subtitles
    English

    About the Capstone Project

    [IMPORTANT NOTICE] The Public Relations Capstone course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain

Creators

  • National University of Singapore

    The National University of Singapore aspires to influence the future through education, research, and service.

    A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

  • Mohan Dutta

    Mohan Dutta

    Professor, Head of Communications and New Media
  • Iccha Basnyat

    Iccha Basnyat

    Assistant Professor
  • Tracy Loh

    Tracy Loh

    Visiting Fellow

FAQs