University of California, Davis
Search Engine Optimization (SEO) Specialization
University of California, Davis

Search Engine Optimization (SEO) Specialization

Become an SEO Expert. Master search engine optimization tools and strategies

Taught in English

Some content may not be translated

Eric Enge
Rebekah May

Instructors: Eric Enge

181,114 already enrolled

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.7

(11,065 reviews)

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Complete a competitive analysis on a webpage

  • Develop a solid approach for achieving a productive and successful relationship with your client

  • Create influencer relationships and collaborations and analyze data to see which content gets the most shares

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Details to know

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.7

(11,065 reviews)

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Davis
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Specialization - 5 course series

Introduction to Google SEO

Course 113 hours4.6 (9,983 ratings)

What you'll learn

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Skills you'll gain

Category: Search Algorithm
Category: Search Engine Optimization (SEO)
Category: Mathematical Optimization
Category: Semantics

Google SEO Fundamentals

Course 229 hours4.8 (3,509 ratings)

What you'll learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Skills you'll gain

Category: Social Media
Category: Keyword Research
Category: Marketing
Category: Mathematical Optimization

Optimizing a Website for Google Search

Course 313 hours4.7 (1,599 ratings)

What you'll learn

  • Use keyword research to select best keywords to optimize your website in search results

  • Examine how to analyze, organize, create, and build content utilizing various strategies

  • Use best practices to develop a high quality local SEO approach

  • Develop a solid approach for achieving a productive and successful relationship with your client

Advanced Content and Social Tactics to Optimize SEO

Course 414 hours4.6 (1,156 ratings)

What you'll learn

  • Use content marketing campaigns to drive higher SEO rankings

  • Build relationships with influencers to help build your audience

  • Create influencer relationships and collaborations

  • Analyze data to see which content gets the most shares

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Content Marketing
Category: Mathematical Optimization

Google SEO Capstone Project

Course 547 hours4.8 (444 ratings)

What you'll learn

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Skills you'll gain

Category: Keyword Research
Category: Marketing
Category: Content Marketing
Category: Mathematical Optimization

Instructors

Eric Enge
University of California, Davis
1 Course73,147 learners
Rebekah May
University of California, Davis
4 Courses384,182 learners

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