About this Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Learner Career Outcomes
75%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 7 hours/week
English
Learner Career Outcomes
75%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 7 hours/week
English

There are 5 Courses in this Specialization

Course1

Course 1

Introduction to Search Engine Optimization

4.6
stars
6,033 ratings
1,633 reviews
Course2

Course 2

Search Engine Optimization Fundamentals

4.7
stars
2,070 ratings
472 reviews
Course3

Course 3

Optimizing a Website for Search

4.7
stars
1,031 ratings
215 reviews
Course4

Course 4

Advanced Content and Social Tactics to Optimize SEO

4.5
stars
683 ratings
143 reviews

Offered by

Placeholder

University of California, Davis

Frequently Asked Questions

More questions? Visit the Learner Help Center.