University of California, Davis
Search Engine Optimization (SEO) Specialization

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University of California, Davis

Search Engine Optimization (SEO) Specialization

Become an SEO Expert. Master search engine optimization tools and strategies

Eric Enge
Rebekah May

Instructors: Eric Enge

226,541 already enrolled

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Get in-depth knowledge of a subject
4.7

(11,229 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(11,229 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Complete a competitive analysis on a webpage

  • Develop a solid approach for achieving a productive and successful relationship with your client

  • Create influencer relationships and collaborations and analyze data to see which content gets the most shares

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Details to know

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Taught in English

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  • Earn a career certificate from University of California, Davis
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Specialization - 5 course series

Introduction to Google SEO

Course 116 hours4.6 (10,093 ratings)

What you'll learn

  • Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.

  • Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

  • Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.

  • Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.

Skills you'll gain

Category: Search Algorithm
Category: Search Engine Optimization (SEO)
Category: Business Reporting
Category: Inbound Marketing
Category: Data Analysis

Google SEO Fundamentals

Course 229 hours4.8 (3,567 ratings)

What you'll learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Skills you'll gain

Category: Social Media
Category: Keyword Research
Category: Marketing
Category: Mathematical Optimization

Optimizing a Website for Google Search

Course 313 hours4.7 (1,622 ratings)

What you'll learn

  • Use keyword research to select best keywords to optimize your website in search results

  • Examine how to analyze, organize, create, and build content utilizing various strategies

  • Use best practices to develop a high quality local SEO approach

  • Develop a solid approach for achieving a productive and successful relationship with your client

Advanced Content and Social Tactics to Optimize SEO

Course 414 hours4.6 (1,176 ratings)

What you'll learn

  • Use content marketing campaigns to drive higher SEO rankings

  • Build relationships with influencers to help build your audience

  • Create influencer relationships and collaborations

  • Analyze data to see which content gets the most shares

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Content Marketing
Category: Mathematical Optimization

Google SEO Capstone Project

Course 547 hours4.8 (454 ratings)

What you'll learn

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Skills you'll gain

Category: Keyword Research
Category: Marketing
Category: Content Marketing
Category: Mathematical Optimization

Instructors

Eric Enge
University of California, Davis
1 Course75,562 learners
Rebekah May
University of California, Davis
4 Courses396,178 learners

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