About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 5 months to complete

Suggested 4 hours/week

English

Subtitles: English, Japanese, Arabic
User
Learners taking this Specialization are
  • Copywriters
  • Marketing Managers
  • Marketing Specialists
  • Marketers
  • Communication Technicians

Skills you will gain

Business PlanningDigital MarketingSocial Media MarketingInfluencer MarketingAnalytics
User
Learners taking this Specialization are
  • Copywriters
  • Marketing Managers
  • Marketing Specialists
  • Marketers
  • Communication Technicians

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 5 months to complete

Suggested 4 hours/week

English

Subtitles: English, Japanese, Arabic

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 6 Courses in this Specialization

Course1

What is Social?

4.6
2,671 ratings
674 reviews
Course2

The Importance of Listening

4.6
1,230 ratings
230 reviews
Course3

Engagement & Nurture Marketing Strategies

4.7
879 ratings
137 reviews
Course4

Content, Advertising & Social IMC

4.7
726 ratings
98 reviews

Instructor

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • No, Specializations are a premium product, and learners must pay or apply for financial aid to join them. You can access individual course content for free by searching for the course title in the catalog and choosing the This Course Only option when enrolling. You will not earn a Certificate in the free version of the course, or be able to access the Capstone Project.

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.

  • Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.

  • We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • You will be able to leverage a variety of social media platforms, including blogs, social networks, private virtual communities, passion sites, and video sites, to achieve business and organizational goals. You will be able to identify influencers and experts within a social community, develop targeted strategies and content to engage those communities, and track your success through social monitoring and real-time analytics.

  • No background knowledge is required. This Specialization is designed for all professionals who would benefit from a more effective social marketing strategy, including business, government, and not-for-profit executives; marketing, PR and customer service managers; and entrepreneurs.

More questions? Visit the Learner Help Center.