The Art of Sales: Mastering the Selling Process Specialization

Learn to Master the Art of Sales. Become as Efficient and Effective at Selling as Possible

About This Specialization

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.

Created by:

4 courses

Follow the suggested order or choose your own.

Projects

Designed to help you practice and apply the skills you learn.

Certificates

Highlight your new skills on your resume or LinkedIn.

Projects Overview

By the end of this MOOC Specialization you will create several sales necessary tools that are essential to becoming a high-performer in sales. These tools are based around the foundation of knowledge, skill and discipline. Each tool makes up the Sales Toolkit, which is a living document to guide you through each and every step of the sales process.

Courses

Beginner Specialization.: No prior experience required.

COURSE 1
Customer Segmentation and Prospecting
Commitment
4 Weeks, 5-7 hours per week
Subtitles
English
About the Course
In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal fo
You can choose to take this course only. Learn more.
COURSE 2
Connecting with Sales Prospects
Commitment
5 Weeks, 5-7 hours per week
Subtitles
English
About the Course
In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better quest
You can choose to take this course only. Learn more.
COURSE 3
Sales Pitch and Closing
Commitment
3 Weeks, 5-7 hours per week
Subtitles
English
About the Course
In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your bran
You can choose to take this course only. Learn more.
COURSE 4
Building a Toolkit for Your Sales Process
Commitment
5 Weeks, 5-7 hours per week
Subtitles
English
About the Course
In Course 4, we are quite literally “putting it all together”. We will review the insights we gained from our barter experiment and use the tools we created each week to curate
You can choose to take this course only. Learn more.

Creators

Kellogg is proud to be one of the top business schools in the world. We are a place where talent comes together with low ego and high impact. The mission of the Kellogg Sales Institute is to develop and deliver transformational insights, content and courses that inspire sales people and their leaders to show up, stand out and break through on every call and in every room.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Craig Wortmann
CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

FAQs

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