The Art of Sales: Mastering the Selling Process Specialization

The Art of Sales: Mastering the Selling Process Specialization

Learn to Master the Art of Sales. Become as Efficient and Effective at Selling as Possible

Instructor: Craig Wortmann

37,758 already enrolled

Specialization - 4 course series

Get in-depth knowledge of a subject

4.7

(1,127 reviews)

Beginner level

No previous experience necessary

4 months at 3 hours a week

Flexible schedule

Learn at your own pace

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English

Subtitles: English, Arabic,

Specialization - 4 course series

Get in-depth knowledge of a subject

4.7

(1,127 reviews)

Beginner level

No previous experience necessary

4 months at 3 hours a week

Flexible schedule

Learn at your own pace

View all courses

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Northwestern University

¹Based on Coursera learner outcome survey responses, United States, 2021.

76%

of certificate grads report career improvement¹

Specialization - 4 course series

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.

Applied Learning Project

By the end of this MOOC Specialization you will create several sales necessary tools that are essential to becoming a high-performer in sales. These tools are based around the foundation of knowledge, skill and discipline. Each tool makes up the Sales Toolkit, which is a living document to guide you through each and every step of the sales process.

Customer Segmentation and Prospecting

Course 112 hours4.7 (1,075 ratings)

What you'll learn

In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.

About the Specialization: The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. The ability to sell is a necessity in this world. Whether it’s standing out in a crowd, selling yourself to a new employer, or winning new customers; selling is something we do every day, and we should be great at it! This Specialization is designed as an adventure of discovery. You will be tested, taught and transformed through a series of lectures, discussions and exercises that are designed to push you up and out of your comfort zone. You will learn how to target and acquire customers and get them to fall in love..

Connecting with Sales Prospects

Course 27 hours4.8 (308 ratings)

What you'll learn

In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and how to anticipate and handle sales objections. Finally, you will learn how to tell powerful stories and to give and receive performance feedback.

Sales Pitch and Closing

Course 313 hours4.7 (247 ratings)

What you'll learn

Building a Toolkit for Your Sales Process

Course 412 hours4.7 (154 ratings)

What you'll learn

Instructor

Craig Wortmann

Northwestern University

6 Courses107,859 learners

Offered by

Northwestern University

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Frequently asked questions

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Completion timing will vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.

No pre-requisite knowledge is required. However, if you do have some familiarity with sales, you can skip through any content that you might already know and proceed to the graded assessments.

We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses

Coursera courses and certificates don’t carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Upon completing the Specialization, you will be able to target and acquire the right customer for your business, and then get them to fall in love. You will be able to: run a high impact sales meeting, qualify a customer to see if they are a good fit, handle and respond to the most common sales objections, tell the right story at the right time to influence sales decisions, and present a sales pitch that is magnetic and full of panache.

The Art of Sales: Mastering the Selling Process Specialization

Specialization - 4 course series

Details to know

Specialization - 4 course series

Advance your subject-matter expertise