University of Pennsylvania
Business Foundations Specialization
University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts +7 more

285,294 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(18,830 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(18,830 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Skills you'll gain

  • Category: Operational Efficiency
  • Category: Go To Market Strategy
  • Category: Process Analysis
  • Category: Human Capital
  • Category: Financial Modeling
  • Category: Financial Statement Analysis
  • Category: Return On Investment
  • Category: Operations Management
  • Category: Consumer Behaviour
  • Category: Capital Budgeting
  • Category: Peer Review
  • Category: Marketing Planning

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

June 2025

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 110 hours

What you'll learn

Skills you'll gain

Category: Financial Analysis
Category: Revenue Recognition
Category: Bookkeeping
Category: Balance Sheet
Category: Cash Flows
Category: Financial Reporting
Category: Accrual Accounting
Category: Financial Accounting
Category: Income Statement
Category: Financial Statement Analysis
Category: Accounting
Category: Depreciation
Category: Financial Statements

What you'll learn

Skills you'll gain

Category: Business
Category: Marketing Strategies
Category: Business Analysis
Category: Entrepreneurship
Category: Accounting
Category: Business Planning
Category: Analysis
Category: New Business Development
Category: Marketing
Category: Strategic Thinking
Category: Feasibility Studies
Category: Peer Review
Category: Product Development
Category: Financial Accounting
Category: Marketing Planning
Category: Finance

What you'll learn

Skills you'll gain

Category: Human Capital
Category: Team Motivation
Category: People Management
Category: Leadership and Management
Category: Constructive Feedback
Category: Organizational Structure
Category: Job Analysis
Category: Human Resource Strategy
Category: Employee Performance Management
Category: Change Management
Category: Organizational Change
Category: Compensation and Benefits
Category: Organizational Effectiveness
Category: Organizational Leadership
Category: Talent Recruitment
Category: Decision Making

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Communication Strategies
Category: Go To Market Strategy
Category: Customer Insights
Category: Branding
Category: Marketing Communications
Category: Consumer Behaviour
Category: Price Negotiation
Category: Brand Strategy
Category: Brand Loyalty
Category: Marketing
Category: Customer experience strategy (CX)
Category: Marketing Strategy and Techniques
Category: Brand Awareness

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Operations Management
Category: Process Analysis
Category: Process Flow Diagrams
Category: Process Improvement
Category: Operational Efficiency
Category: Continuous Improvement Process
Category: Root Cause Analysis
Category: Quality Management
Category: Process Management
Category: Capacity Planning
Category: Statistical Process Controls
Category: Supply Chain Management
Category: Workflow Management
Category: Resource Utilization
Category: Lean Methodologies

What you'll learn

Skills you'll gain

Category: Financial Analysis
Category: Return On Investment
Category: Financial Management
Category: Asset Management
Category: Cash Flows
Category: Cash Flow Forecasting
Category: Business Valuation
Category: Financial Planning
Category: Capital Budgeting
Category: Financial Modeling
Category: Corporate Finance
Category: Risk Analysis
Category: Working Capital

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
Michael R Roberts
University of Pennsylvania
4 Courses281,147 learners
Christian Terwiesch
Christian Terwiesch
University of Pennsylvania
8 Courses178,800 learners
Brian J Bushee
Brian J Bushee
University of Pennsylvania
5 Courses484,735 learners

Offered by

University of Pennsylvania

Industry partners

Partner 1
Partner 2

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions