About this Specialization

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Learner Career Outcomes
48%
Started a new career after completing this specialization.
11%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 7 months to complete
Suggested 3 hours/week
English
Subtitles: English, Chinese (Simplified), Japanese, Korean, Spanish, Portuguese (Brazilian), Arabic...
Learner Career Outcomes
48%
Started a new career after completing this specialization.
11%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 7 months to complete
Suggested 3 hours/week
English
Subtitles: English, Chinese (Simplified), Japanese, Korean, Spanish, Portuguese (Brazilian), Arabic...

There are 6 Courses in this Specialization

Course1

Course 1

Introduction to Marketing

4.8
stars
9,247 ratings
1,824 reviews
Course2

Course 2

Introduction to Financial Accounting

4.7
stars
6,070 ratings
1,416 reviews
Course3

Course 3

Managing Social and Human Capital

4.5
stars
1,895 ratings
331 reviews
Course4

Course 4

Introduction to Corporate Finance

4.6
stars
4,229 ratings
792 reviews

Offered by

University of Pennsylvania logo

University of Pennsylvania

The logo of one of the Industry PartnersThe logo of one of the Industry Partners

Frequently Asked Questions

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.

  • Each course in the Specialization is offered every two months.

  • No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills. Knowledge of high-school level math (through pre-calculus) is suggested.

  • No, you can take the courses in this Specialization in any order.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education.

More questions? Visit the Learner Help Center.