HubSpot Academy
Sales Training: Techniques for a Human-Centric Sales Process
HubSpot Academy

Sales Training: Techniques for a Human-Centric Sales Process

Kyle Jepson

Instructor: Kyle Jepson

24,821 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(491 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 14 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(491 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 14 hours
Learn at your own pace
97%
Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Sales Training for High Performing Teams Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.

What's included

2 videos2 readings1 discussion prompt

In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

5 videos7 readings3 assignments3 discussion prompts

In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.

What's included

6 videos5 readings1 assignment3 discussion prompts

In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

6 videos4 readings1 assignment1 discussion prompt

In this module, you've nearly reached the end of the sales process and will learn how to handle objections, negotiate, and close the deal. You'll learn three closing techniques and the do's and don'ts of negotiation. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

5 videos5 readings1 assignment2 discussion prompts

What's included

1 video1 reading

Instructor

Instructor ratings
4.7 (102 ratings)
Kyle Jepson
HubSpot Academy
8 Courses58,577 learners

Offered by

HubSpot Academy

Recommended if you're interested in Business Essentials

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 491

4.7

491 reviews

  • 5 stars

    76.82%

  • 4 stars

    18.90%

  • 3 stars

    2.84%

  • 2 stars

    0.81%

  • 1 star

    0.60%

MH
5

Reviewed on May 26, 2018

MM
5

Reviewed on Aug 15, 2018

KP
5

Reviewed on Jul 11, 2018

New to Business Essentials? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions