Generative AI Content Creation

Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Generative AI Content Creation

This course is part of multiple programs.

Instructor: Adobe

63,748 already enrolled

Included with

4 modules

Gain insight into a topic and learn the fundamentals.

943 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

943 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

What you'll learn

Define what generative AI is, explain its meaning, and understanding of foundational concepts of generative AI in design.
Apply generative AI tools to create visual and written content that stands out.
Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.
Use AI to streamline design workflows while pushing the boundaries of what’s possible.

Skills you'll gain

Category: AI powered creativity
Category: Artificial Intelligence
Category: Data Ethics
Category: AI Integrations
Category: AI literacy
Category: Image Quality
Category: Creativity
Category: Responsible AI
Category: Graphic Design
Category: Verification And Validation

Tools you'll learn

Category: Generative AI
Category: AI Workflows
Category: Prompt Engineering
Category: Adobe Express

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments¹

AI Graded see disclaimer

Taught in English

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Generative AI Course: Learn How It Works and Earn a Certificate

Ignite your creativity with Generative AI. Welcome to the “Introduction to Generative AI” module, where creativity meets cutting-edge technology. This course is your gateway to the future of content creation, powered by Adobe Firefly's revolutionary capabilities. In this module, you’ll dive into the essentials of Generative AI, starting with an overview of the course and a sneak peek at the exciting final project. You’ll get hands-on with Adobe Firefly, exploring its top features and learning how to use natural language to generate stunning visuals. From understanding key AI terminology to discovering the benefits of Generative AI for creatives, we’ve got you covered. Get ready to accelerate your creative process with quick wins and practical labs, and reflect on how Generative AI can transform your projects.

What's included

3 videos10 readings2 assignments5 plugins

3 videosTotal 13 minutes

Introduction to the course4 minutes
What is Generative AI3 minutes
What is Adobe Firefly6 minutes

10 readingsTotal 100 minutes

Course Outline10 minutes
Campaign Concepts for Client Work10 minutes
Learn the lingo10 minutes
Benefits of Generative AI for creatives10 minutes
What are creatives saying about Generative AI?10 minutes
Top 4 Adobe Firefly features10 minutes
Additional resources: Learn more about Generative AI 10 minutes
Key takeaways10 minutes
Learning Paths and Certifications10 minutes
Join the Adobe Community10 minutes

2 assignmentsTotal 80 minutes

Ideating with Generate Image30 minutes
Quiz: Introduction to generative AI with Adobe Firefly50 minutes

5 pluginsTotal 30 minutes

Look what you can do with Adobe Firefly15 minutes
Discover Adobe Firefly1 minute
Overview of Adobe Firefly 5 minutes
Accelerate creative ideation8 minutes
Examples of how to use Adobe Firefly1 minute

Welcome to the “Generative AI images in Adobe Express” module, where innovation meets creativity. This module is your ticket to mastering the latest AI-powered tools in Adobe Express, transforming the way you create digital content. By the end of this module, you’ll be equipped with the skills to create visually stunning and authentic content with ease. Get ready to revolutionize your creative process and turn your visions into reality with Generative AI in Adobe Express.

What's included

4 videos8 readings5 assignments

4 videosTotal 16 minutes

Ideate and create quickly with Generative AI in Adobe Express2 minutes
What is generate image?4 minutes
Working with prompts 7 minutes
How to work with reference images4 minutes

8 readingsTotal 80 minutes

Introducing Adobe Express AI features 10 minutes
Multiply your creativity with AI10 minutes
Generate an image with Adobe Express10 minutes
Insert and remove an object10 minutes
Using reference images to help with image generation10 minutes
Taking your Generative AI creations further10 minutes
How to use common Quick Actions10 minutes
Key takeaways10 minutes

5 assignmentsTotal 170 minutes

Create a promotional campaign with Generative AI in Adobe Express30 minutes
Ideating with Insert and Remove Objects30 minutes
Create consistent images based on your brand style30 minutes
Level up with Quick Actions and AI30 minutes
Quiz: Generative AI images in Adobe Express 50 minutes

Welcome to the "Content creation with Generative AI" module, where the future of digital creativity is at your fingertips. This module will guide you through the world of AI-powered content creation, from mastering text effects and generative templates to integrating AI seamlessly into your creative workflow and staying ahead of industry trends. Get ready to push the boundaries of your creativity and harness the full potential of Generative AI. Let's embark on this exciting journey and revolutionize your content creation process.

What's included

2 videos11 readings4 assignments

2 videosTotal 6 minutes

What are text effects4 minutes
Unleash creativity with Adobe Express - Generate image explained2 minutes

11 readingsTotal 110 minutes

Working with the Generative AI Text Effects tool10 minutes
Generate templates from text prompts10 minutes
The benefits of using templates10 minutes
Generative AI spotlight10 minutes
Other AI features in Adobe Express10 minutes
How iconic brands use Generative AI10 minutes
Generative AI industry trends10 minutes
Benefits of Generative AI in business10 minutes
Transforming business creativity: Generative AI tools in action10 minutes
Generative AI guardrails for business10 minutes
Key takeaways10 minutes

4 assignmentsTotal 140 minutes

Creating an asset using Generative Text Effects30 minutes
Create a template30 minutes
Experimenting with style and composition with generate image30 minutes
Quiz: Content creation with Generative AI50 minutes

Welcome to the “Using AI responsibly” module, where ethics meet innovation! This module is your guide to navigating the complex landscape of Generative AI with integrity and responsibility. By the end of this module, you’ll have a deep understanding of content authenticity, ownership, safety, and the ethical considerations essential for responsible AI use. Get ready to enhance your skills in identifying image integrity, understanding content credentials, and making ethical decisions in AI content creation. This module will empower you to create with confidence, ensuring your AI-generated content is both impactful and ethically sound. Let’s embark on this journey to responsible AI use and make a positive impact with your creations.

What's included

4 videos10 readings2 assignments1 plugin

4 videosTotal 15 minutes

Content authenticity4 minutes
Ownership and safety3 minutes
Using AI responsibly5 minutes
Conclusion3 minutes

10 readingsTotal 100 minutes

Introduction to Content Credentials10 minutes
How Content Credentials work10 minutes
Ethical content creation10 minutes
The truth about biases10 minutes
Key takeaways10 minutes
Final stretch10 minutes
Final project introduction10 minutes
Final project exemplar10 minutes
Turn your final project into a creative portfolio with Behance10 minutes
You did it — now share the love10 minutes

2 assignmentsTotal 80 minutes

Verifying image authenticity with Content Credentials30 minutes
Quiz: Ethics, bias, and creative applications50 minutes

1 pluginTotal 1 minute

Content authenticity initiative 1 minute

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(283 ratings)

Adobe

44 Courses323,172 learners

Offered by

Adobe

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
79.36%
4 stars
14.39%
3 stars
2.75%
2 stars
1.16%
1 star
2.32%

Showing 3 of 943

Reviewed on Oct 9, 2025

Very good for handling the basics, a lil repetitive but good for getting the hang of adobe express. Wish we could learn from different apps as well.

Reviewed on Apr 24, 2025

You'll have fun with this course! You'll especially be using the Generative AI tools on Firefly for interesting results. Have fun and enjoy this course!

Reviewed on Oct 15, 2025

I learnt many things about adobe, photoshop. Thanks to the teachers for the great learning they gave

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.