This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Marketing in a Digital World
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Marketing in a Digital World
This course is part of Digital Marketing Specialization
Instructors: Aric Rindfleisch +1 more
587,309 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
17,082 reviews
Beginner level
No prior experience required
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you'll gain
- Category: Cross-Channel Marketing
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Digital Transformation
- Category: Market Dynamics
- Category: Marketing Planning
- Category: Earned Media
- Category: Marketing Management
- Category: Brand Management
- Category: Marketing
- Category: Shared Media
- Category: Promotional Strategies
- Category: Online Advertising
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
Tools you'll learn
- Category: Digital Marketing Tools
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 assignments
Taught in English
Build your subject-matter expertise
This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
Instructors
Instructor ratings
(4,522 ratings)Aric Rindfleisch
University of Illinois Urbana-Champaign
10 Courses738,935 learners
Offered by
University of Illinois Urbana-Champaign
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Showing 3 of 17082
H
Reviewed on Oct 3, 2020
I really like this course on marketing in digital world and I learn many new things in this course how to marketing our new product if we started our new business. Thanks for this beautiful course.
DR
Reviewed on Mar 4, 2020
A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!
NM
Reviewed on Jul 20, 2020
The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.