Product Launch and Post-Launch Management

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Product Launch and Post-Launch Management

This course is part of Microsoft AI Product Manager Professional Certificate

Instructor: Microsoft

4,773 already enrolled

Included with

7 modules

Gain insight into a topic and learn the fundamentals.

57 reviews

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

57 reviews

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Category: AI Product Strategy
Category: Release Management
Category: Product Management
Category: Promotional Strategies
Category: Marketing Planning
Category: Quality Assurance
Category: Product Development
Category: Product Marketing
Category: Performance Analysis
Category: New Product Development
Category: Product Lifecycle Management
Category: Quality Assurance and Control
Category: Sales Strategy
Category: Quality Monitoring
Category: Technical Product Management
Category: Product Planning
Category: Performance Measurement
Category: Product Quality (QA/QC)
Category: Product Improvement
Category: Responsible AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

41 assignments¹

AI Graded see disclaimer

Taught in English

Build your Design and Product expertise

This course is part of the Microsoft AI Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Microsoft

There are 7 modules in this course

Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.

By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. - Develop and implement product marketing and sales strategies. - Apply quality assurance and control techniques to ensure product quality. - Manage the product life cycle post-launch, including updates and improvements. - Complete a final project that Explain the ability to launch and manage a product. -Execute enterprise software deployments -Ensure compliance monitoring A Microsoft 365 license or free trial is needed to complete the course activities.

In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.

What's included

11 videos11 readings6 assignments1 discussion prompt

11 videosTotal 45 minutes

Introduction to the launchpad5 minutes
The launch timeline3 minutes
Managing product updates with Microsoft Project7 minutes
Building a launch timeline with Microsoft Project5 minutes
The launch team3 minutes
Breaking down silos3 minutes
Collaboration with Microsoft Teams4 minutes
United we launch2 minutes
The marketing megaphone2 minutes
Creating engaging social media content for launch6 minutes
Creating effective product presentations4 minutes

11 readingsTotal 110 minutes

Product Launch and Post-Launch Management Syllabus10 minutes
Microsoft AI Product Manager program set up10 minutes
The product launch checklist 10 minutes
Budgeting for success 10 minutes
Collaboration tools for product managers10 minutes
Security team integration10 minutes
Enterprise software deployment guide10 minutes
Crafting a compelling message10 minutes
Marketing channels for product launch10 minutes
Case study - Enterprise software launch success10 minutes
Enterprise presentation best practices10 minutes

6 assignmentsTotal 120 minutes

What's on the product launch checklist?15 minutes
Key components of a successful product launch plan15 minutes
Effective cross-functional collaboration during product launch15 minutes
Case study follow up15 minutes
Marketing and communication strategies for a product launch30 minutes
Activity: Enterprise platform launch planning30 minutes

1 discussion promptTotal 10 minutes

Launching in the B2B world10 minutes

This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.

What's included

9 videos9 readings6 assignments

9 videosTotal 37 minutes

The marketing symphony3 minutes
Making an impact in the offline world5 minutes
Using Dynamics 365 for marketing5 minutes
The sales funnel in action2 minutes
Nurturing leads and closing sales6 minutes
Driving revenue and customer satisfaction3 minutes
From launch to legacy2 minutes
Analyzing user behavior with Power BI5 minutes
Implementing product improvements based on feedback7 minutes

9 readingsTotal 90 minutes

Digital marketing decoded10 minutes
B2B marketing strategies10 minutes
Sales techniques for product managers10 minutes
Creating a sales pitch deck10 minutes
Enterprise sales enablement10 minutes
Customer feedback loop10 minutes
Unveiling user behavior and trends10 minutes
Decoding user behavior10 minutes
Case study: Enterprise platform evolution10 minutes

6 assignmentsTotal 120 minutes

How to make an impact online and offline15 minutes
Marketing channels and tactics for product promotion15 minutes
Sales techniques and strategies for driving product adoption15 minutes
User and market trends15 minutes
Activity: Marketing enterprise software solutions30 minutes
Analyzing market feedback and data for product success30 minutes

In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.

What's included

9 videos9 readings5 assignments

9 videosTotal 37 minutes

Putting your product to the test3 minutes
User acceptance testing5 minutes
Navigating test results in Microsoft Excel4 minutes
Controlling quality2 minutes
Risk Management in product development6 minutes
Using a risk register to prioritize risks5 minutes
Empowering through quality control3 minutes
Beyond the launch2 minutes
Managing customer feedback with Productboard6 minutes

9 readingsTotal 90 minutes

Types of testing10 minutes
Crafting crystal-clear user acceptance criteria with Azure DevOps10 minutes
Bug hunting10 minutes
Security testing requirements10 minutes
Identifying and categorizing risks10 minutes
Developing mitigation strategies10 minutes
Security risk management10 minutes
Gathering feedback10 minutes
Analyzing and prioritizing feedback10 minutes

5 assignmentsTotal 105 minutes

Testing and evaluation techniques15 minutes
Risk mitigation techniques15 minutes
Analyzing and managing customer feedback15 minutes
Activity: Quality assurance for enterprise software30 minutes
Managing customer feedback and driving continuous product improvement30 minutes

This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.

What's included

9 videos6 readings7 assignments

9 videosTotal 33 minutes

The ongoing journey of product success2 minutes
Tracking KPIs with PowerBI4 minutes
Navigating the post-launch landscape3 minutes
Listen and learn3 minutes
Prioritizing and addressing customer needs6 minutes
Feedback as fuel2 minutes
The never-ending journey2 minutes
Charting your product's future5 minutes
Managing product updates with Asana5 minutes

6 readingsTotal 60 minutes

Measuring what matters10 minutes
Cloud service analytics10 minutes
Feedback channels10 minutes
The art of active listening10 minutes
Embracing flexibility and iteration10 minutes
Defining "done"10 minutes

7 assignmentsTotal 135 minutes

Can you tell a story with data?15 minutes
Key performance indicators (KPIs) for measuring success15 minutes
Voice of the customer15 minutes
Strategies for gathering and analyzing customer feedback15 minutes
Strategic vision and iteration15 minutes
Activity: Post-launch management for enterprise software30 minutes
Planning and implementing product updates and enhancements30 minutes

This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.

What's included

11 videos9 readings6 assignments

11 videosTotal 43 minutes

Beyond the fireworks3 minutes
The post-launch reality check5 minutes
Deep dive into user behavior5 minutes
The post-launch report card2 minutes
Data as your guide3 minutes
Predictive analytics in action6 minutes
Turning insights into action2 minutes
Using Power BI for advanced analytics5 minutes
Process optimization techniques5 minutes
The evolution of excellence3 minutes
Embracing flexibility and responsiveness4 minutes

9 readingsTotal 90 minutes

Post-launch analytics10 minutes
Customer feedback in the post-launch phase10 minutes
Enterprise analytics best practices10 minutes
Process improvement methodologies for enterprise software10 minutes
Advanced analytics techniques10 minutes
Data visualization for product managers10 minutes
The product feedback loop post launch10 minutes
Managing enterprise software updates10 minutes
Balancing user needs and business goals10 minutes

6 assignmentsTotal 120 minutes

Post launch15 minutes
Evaluating product performance using key metrics15 minutes
Applying data analysis techniques to gain insights15 minutes
Product feedback loop15 minutes
Activity: Evaluating and enhancing enterprise software solutions30 minutes
Strategies for continuous product improvement30 minutes

In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, and sales, empowering you to create innovative products with confidence.

What's included

9 videos2 readings4 assignments

9 videosTotal 39 minutes

AI as your co-pilot3 minutes
Unlocking AI's potential for product innovation4 minutes
Brainstorming with Copilot5 minutes
Personalization and automation at scale5 minutes
The AI-powered product manager2 minutes
The AI-powered toolbox2 minutes
AI for product planning5 minutes
Generating marketing copy with Copilot7 minutes
AI-powered sales enablement5 minutes

2 readingsTotal 20 minutes

The product manager's guide to generative AI10 minutes
AI-driven marketing automation10 minutes

4 assignmentsTotal 90 minutes

AI fundamentals15 minutes
Understanding the role of generative AI in product management15 minutes
Activity: Launching your product vision: A product management simulation using AI30 minutes
Assessing generative AI's impact on product success30 minutes

This module explores the critical aspects of launching and managing the lifecycle of AI-powered products in the enterprise domain. You'll learn to establish comprehensive monitoring frameworks for tracking AI performance, implement iterative updates and A/B testing strategies to optimize AI models, and ensure ethical oversight and compliance throughout the product lifecycle. Additionally, you'll explore how generative AI tools can enhance various aspects of product management interview preparation.

What's included

8 videos8 readings7 assignments

8 videosTotal 38 minutes

The AI product lifecycle: A continuous journey5 minutes
Improving AI: The power of iteration4 minutes
A/B testing AI features6 minutes
Building trust and transparency5 minutes
Level up your prep3 minutes
The product management interview5 minutes
Resume revamp with AI6 minutes
AI-powered mock interviews6 minutes

8 readingsTotal 80 minutes

Key metrics for monitoring AI performance in enterprise products10 minutes
Understanding and addressing algorithm drift10 minutes
Iterative model updates: A continuous improvement cycle10 minutes
Best practices for A/B testing AI features10 minutes
Ethical considerations in AI development and deployment10 minutes
Building trust and transparency in AI products10 minutes
The future of responsible AI in the enterprise10 minutes
Top 10 generative AI tools for interview prep10 minutes

7 assignmentsTotal 180 minutes

AI performance dashboard design30 minutes
AI performance monitoring15 minutes
AI iteration and A/B testing30 minutes
Generative AI for the job hunt15 minutes
Activity: Practice a mock interview30 minutes
Ethical AI development30 minutes
Activity: Managing the lifecycle of an AI-powered feature in Dynamics 36530 minutes

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Instructor

Instructor ratings

(12 ratings)

Microsoft

297 Courses2,540,068 learners

Offered by

Microsoft

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Reviewed on Nov 25, 2025

It was end to end product management learning inclusive of AI which is essential with current market needs.

Reviewed on Jul 25, 2025

great course, I learned a lot on post launch activities.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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