Keller Williams

Keller Williams Real Estate Agent Professional Certificate

Keller Williams

Keller Williams Real Estate Agent Professional Certificate

This is your path to a career in real estate.

Unlock your real estate potential by learning how to apply the models, tools, and systems used by top industry professionals to build a business worth owning.

Julia Lashay
Jay Papasan
Dennis Russell

Instructors: Julia Lashay +5 more

53,280 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

from 220 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise

from 220 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explore the essential principles of real estate necessary for a successful career, including how to obtain a real estate license. 

  • Learn the fundamental sales and business growth strategies to build a real estate business.

  • Understand the role of a real estate agent when working with buyers and sellers, from lead generation to closing the transaction.

  • Analyze, interpret, and reframe market data and effectively communicate its story to potential clients.

Skills you'll gain

  • Category: Sales Development
  • Category: Office Management
  • Category: Lead Generation
  • Category: Prospecting and Qualification
  • Category: Value Propositions
  • Category: Real Estate Sales
  • Category: Business Administration
  • Category: Sales Management
  • Category: Contract Negotiation
  • Category: Database Management
  • Category: Interpersonal Communications
  • Category: Administration
  • Category: Real Estate
  • Category: Sales Process
  • Category: Sales Prospecting
  • Category: Customer Acquisition Management
  • Category: Real Estate Transactions
  • Category: Customer Relationship Building
  • Category: Goal Setting
  • Category: Property and Real Estate

Details to know

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Taught in English

Professional Certificate - 5 course series

The Principles of Real Estate

The Principles of Real Estate

Course 1, 24 hours

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: Prospecting and Qualification
Category: Real Estate
Category: Market Analysis
Category: Market Trend
Category: Market Data
Category: Compensation Management
Category: Property and Real Estate
Category: Prioritization
Category: Real Estate Transactions
Category: Database Management
Category: Relationship Building
Category: Sales Prospecting
Category: Customer Relationship Building
Category: Real Estate Sales
Category: Goal Setting
Sales Fundamentals

Sales Fundamentals

Course 2, 26 hours

What you'll learn

Skills you'll gain

Category: Branding
Category: Lead Generation
Category: Value Propositions
Category: Property Management
Category: Sales Process
Category: Sales Pipelines
Category: Property and Real Estate
Category: Prospecting and Qualification
Category: Real Estate Sales
Category: Customer Relationship Management
Category: Social Media Content
Category: Brand Marketing
Category: Brand Strategy
Category: Booking (Sales)
Category: Sales Development
Category: Sales Prospecting
Category: Communication
Category: Customer Acquisition Management
Category: Market Opportunities
Category: Sales Management
Establish Clients for Life with Buyers

Establish Clients for Life with Buyers

Course 3, 24 hours

What you'll learn

Skills you'll gain

Category: Real Estate Transactions
Category: Price Negotiation
Category: Real Estate Sales
Category: Real Estate
Category: Customer Relationship Building
Category: Property and Real Estate
Category: Sales Process
Category: Consultative Selling
Category: Negotiation
Category: Prospecting and Qualification
Category: Customer experience improvement
Category: Customer Acquisition Management
Category: Sales Presentations
Category: Sales Prospecting
Category: Contract Management
Category: Consultative Approaches
Category: Lead Generation
Category: Closing (Sales)
Category: Transaction Processing
Category: Sales Pipelines
Establish Clients for Life with Sellers

Establish Clients for Life with Sellers

Course 4, 26 hours

What you'll learn

Skills you'll gain

Category: Customer Relationship Building
Category: Client Services
Category: Customer Retention
Category: Real Estate Transactions
Category: Real Estate Sales
Category: Negotiation
Category: Marketing
Category: Price Negotiation
Category: Consultative Approaches
Category: Prospecting and Qualification
Category: General Sales Practices
Category: Advertising Sales
Category: Sales Presentation
Category: Sales Prospecting
Category: Lead Generation
Category: Selling Techniques
Category: Contract Management
Category: Marketing Materials
Category: Closing (Sales)
Category: Consultative Selling
Manage a Real Estate Business

Manage a Real Estate Business

Course 5, 24 hours

What you'll learn

Skills you'll gain

Category: Goal Setting
Category: Brokerage
Category: Budgeting
Category: Financial Planning
Category: Compliance Management
Category: Diversity and Inclusion
Category: Business Economics
Category: Law, Regulation, and Compliance
Category: Administration
Category: People Development
Category: Business Administration
Category: Business Planning
Category: Strategic Partnership
Category: Office Management
Category: Organizational Skills
Category: Commercial Laws
Category: Business Management
Category: Professional Networking
Category: Real Estate

Earn a career certificate

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Instructors

Julia Lashay
Julia Lashay
Keller Williams
5 Courses63,660 learners
Jay Papasan
Jay Papasan
Keller Williams
1 Course59,569 learners

Offered by

Keller Williams

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Frequently asked questions

¹Based on Coursera learner outcome survey responses, United States, 2021.